MARTHA STEWART

As an Art Director at Martha Stewart, I was part of the team that developed the first responsive websites for Martha Stewart and Martha Stewart Weddings, earning a Webby Award shortly after their launch. Alongside web initiatives, I developed print collateral—ranging from posters and postcards to fulfillment materials—that reflected and reinforced the iconic Martha Stewart brand identity. My contributions extended to email campaigns and templates for the brand’s magazines and merchandise, successfully boosting audience engagement and enhancing visibility.

Beyond design, I shaped comprehensive brand strategies that maintained cohesive identities across diverse platforms, ensuring consistency and recognition. My expertise in art direction included styling and orchestrating photo shoots for websites, the American Made eBay store, and social media campaigns, producing content that authentically captured the brand’s aesthetic. This blend of strategic planning and creative execution underscored my ability to bring brands to life through compelling storytelling and design.

Website Design, Out-of-home, E-Comm, Branding, Organic & Paid Social Content