AVEPOINT

Let’s be honest, B2B marketing is not always sexy. AvePoint, a leader in SaaS and data management technology, wanted to break from the sea of sameness. They tasked us with refreshing their tone to highlight their strength, relevance and impact on the business world, while humanizing and distancing themselves from typical IT-focused branding.

Inspired by high fashion advertising, we created a social campaign that transformed the intricate world of data management and AvePoint's cutting-edge technology into something sleek, modern and just a little bit funny. We earned millions of impressions with our hero video and 34 unique pieces of content targeting six specific B2B audience segments across five different social platforms.

Organic & Paid Social Campaign