REESE’S

Reese’s was about to launch a new product, the Caramel Big Cup, and wanted to create hype and relevance leading up to their Super Bowl spot. 

To create buzz, we teased consumers that Reese’s was changing their cup, and boy, did Reese's fans have feelings about it.

With the help of influencers, audience-specific creative, Reese’s mascot, Cuppy––as well as tons of commenting––we drove millions of impressions within just 4 months, which was 50% more than their benchmark. We also tagged along on the Super Bowl shoot and captured tons of behind-the-scenes content which was used as additional creative for game day.

Organic & Paid Social Campaign